Growing a business requires investment in revenue strategy. The stats show that very few companies make the leap past start up, to the next round of growth funding, to $100M in revenue and beyond. Of course all of these milestones require growth in sales. Founders and executives have the burden of making the right strategic hires to ensure they get to the next stage of growth.
When investing in sales leadership and strategy, one consistent misstep we’ve seen with startup and growth stage executives make is either:
1. Promoting their best individual contributor salesperson into leadership role
OR
2. Hiring a large company sales executive to scale their sales organization
Both scenarios often lead to churn within 16 to 18 months while costing founders millions in lost revenue and human resource expense.
The ACC GTM team has 20+ years of experience partnering with founders for growth strategy while increasing revenue and increasing business value. Ultimately giving founders desirable opportunities though raising capital, strategic investments, successful exits and acquisitions.
We achieve this through an engaged thought partnership of a go to market strategy, sales growth plan, organizational processes, optimization of business tools, organizational structure, and revenue leadership.
2. Avoiding the costly hiring and scaling mistakes that inhibit founders from crossing the revenue chasm.
3. Experienced Revenue Leadership that fits with a growing company’s budget